3rdmnd Productions is a South African boutique record company dedicated to amplifying authentic, independent artists. Driven by a counterculture philosophy, the label specialises in producing music for audiences seeking alternatives to mainstream genres.

Our mission is to push the boundaries of African artistic expression and promote underrepresented voices through the use of compelling multimedia experiences.

3rdmnd is committed to contributing to the transformation of the creative economy. We provide professional consulting services to creatives and arts organisations, assisting them in the areas of business administration and intellectual property asset management. Our creative consulting services offer tailor-made solutions to artists, helping them refine their vision and achieve their goals in a manner that is financially sustainable.