3rdmnd Productions is a South African boutique record company dedicated to amplifying authentic, independent voices. Driven by a counterculture philosophy, the label specialises in producing music for audiences seeking alternatives to mainstream genres. 3rdmnd's mission is to push the boundaries of African artistic expression and promote underrepresented genres through the use of compelling multimedia experiences.

Our record company is committed to contributing to the transformation of the creative economy. We provide professional consulting services to independent artists, assisting them in the areas of business administration and intellectual property asset management. Our creative consulting services offer tailor-made solutions to emerging creatives helping them refine their vision and achieve their artistic goals in a manner that is financially sustainable.